Remember that episode of Seinfeld where George Costanza committed a major social faux pas by peeing in the showers at the gym? Well, it turns out that he wasn’t simply being lazy and disgusting. No, he was actively taking a stand to save the world’s water. Or something.

The Go With The Flow campaign, spearheaded by University of East Anglia students Debs Torr and Chris Dobson, is actively trying to encourage students to urinate in the shower as a way of saving water, apparently blissfully unaware that most students (the male ones, at least) probably already do.

In fact, male students have actually been ‘saving water’ for generations now. In addition to mastering the dubious art of shower urination, young men have also managed to ‘save water’ by urinating in other places, too.

Yes, that’s right, by spending literally decades peeing in places as diverse as the alley outside the pub, our mates’ mum’s carpet, empty beer bottles, abandoned port-a-loos The Download Festival and especially Swindon, male students in the UK will probably have saved the equivalent of the Atlantic ocean by the end of the year (possibly even the weekend, if the drinks are cheap enough).

You’re welcome, everyone.

Joking aside (not really), 20-year-old Chris Dobson, who has almost certainly destroyed his own chances of ever getting any female students to join him in the shower, reckons that if every student at his own Uni does just one ‘number one’ a day in the shower, they will save enough water to fill an Olympic sized swimming pool 26 times over.

Of course, even that isn’t particularly impressive, because, if that happened, all the water would just overfill the pool and flood the changing rooms and the car park, making the entire town centre stink of chlorine – and nobody needs that.

His findings also imply that nobody ever pees in public swimming pools. A fact which most of us know to be false.

In fact, according to ‘Pissy Chrissy’ if all UEA students accepted the challenge (as I said, not counting the 50% of them that probably already do), they’d save a combined £125,000 per annum. If the population of East Anglia joined in, they’d be looking at around £42.5 Million.

“We’ve done the maths, and this project stands to have a phenomenal impact”. Said Dobson, accidentally outing himself as a maths nerd as well as a dude that pees in the shower. Sexy prospect.

As you can extrapolate, the numbers would be amazing if the whole country took part in the ‘challenge’ of pissing in the shower once a day, but personally, I think it would be a shame if it was limited to just the shower. Let’s all find exotic places to pee and, when questioned, simply state that we’re doing it for the planet. The power is yours (a brand new no-prize for everyone that gets the reference).

Of course, the ‘Go With The Flow’ initiative only saves water if you flush after every trip to the loo, which is, in and of itself, a huge waste of water. But we already knew that. In fact, the entire thing would appear to be based on assumptions about other people’s urination habits, rather than any sort of quantifiable facts.

On a final note, I just hope some bright spark doesn’t confuse this latest viral campaign with the ‘ice bucket challenge’  – because, quite frankly, nobody needs that.

…And on that note, I’m off to take a quick shower.

PS – by the same logic, you can also save water by taking a dump in your local Sainsbury’s.